with Guest Speaker
“In Pursuit of the Remarkable”
6.30pm for 7.00pm / Level 5
Black Tie, Evening Wear
$85.00 per person
US-based Kiwi Claudia Batten will openly admit she is digitally obsessed. From her roots in commercial law at Russell McVeagh in Wellington, she has been a founding member of two highly successful entrepreneurial ventures. As part of the founding team of Massive Incorporated, a network for advertising in video games, she helped pioneer “digital” as a media buy. Massive was sold to Microsoft in 2006, where Claudia then spent 3 years scaling the in-game network. In 2009 she co-founded Victors & Spoils, the first advertising agency built on the principles of crowdsourcing. After two years in market, V&S was majority acquired by French holding company Havas Worldwide. In 2014 Claudia cofounded Broadli with Ale Lariu and Mary Abraham to redefine how we use digital connectivity to power networking.
Claudia has achieved great success in the US market, but remains a strong supporter of the New Zealand start up scene. She participates regularly across the ecosystem on boards, advisory groups and as a very active mentor. She believes that New Zealand must be part of the digital world to close the geographic divide, remain relevant, and increase its prosperity. In 2013, she was awarded a Distinguished Alumni Award from Victoria University in recognition of her commitment to New Zealand and her achievements in tech. In 2014 she was the youngest ever recipient of the prestigious “World Class New Zealand Supreme Award”, in recognition for her achievements and her work inspiring the entrepreneurial ecosystem in New Zealand.
Claudia was most recently appointed to run North American operations for NZTE, supporting New Zealand business as they grow internationally into that market.
She is a regular speaker on the future of marketing, the impact of connectivity, and on building businesses of the future. She is best known for being the author of The Squiggly Line, encouraging people at every stage of their career to embrace intuition and take big leaps into the unknown in pursuit of the remarkable. Batten’s experience has informed her business savvy, while her appetite for new challenges, unerring sense of timing and intuitive handle on the pulse of the industry guarantee that she will be a force to be reckoned with for years to come.